L.L.Bean HQ

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Unfolded / flat map and brochure for Thursday. On the left side is an isometric map of the building, with a key that points to many different activities. On the right is the headline, "Enjoy around the world eats." Below is a breakdown of different meal locations and snack stations. Further below is a schedule for activities titled, "Gather, Explore, Play."

 

 

L.L.Bean tasked Jack with creating a map and wayfinding signage for the two day grand opening of their new HQ building in Freeport, ME. My team responded with a two-sided map that utilizes an isometric design to capture events happening throughout building. Each side of the map also includes a schedule of events, as well as details on meals and snacks provided on Thursday.

I collaborated with another designer and art director to design the maps, illustrate icons for each activity, and then design double-sided banners that featured the map as well as highlighted key activities.

 

Mockup of 2 vertical banners on a dark green background. One banner headline reads "employee homecoming / thursday," and contains a list of activities below. The other banner depicts an isometric map of the building, with a key that points to many different activities.

Mockup of 2 vertical banners on a dark green background. One banner headline reads "open house / saturday," and contains a list of activities below. The other banner depicts an isometric map of the building, with a key that points to many different activities.

Mockup of a vertical banners on a dark green background. The banner headline reads "new adventures start here." A subhead reads, "Grab a guide to everything that's happening inside our new HQ." Below is a vector illustration of the exterior of LLBean's new HQ building.

Unfolded / flat map and brochure for Saturday. On the left side is an isometric map of the building, with a key that points to many different activities. On the right is the headline, "New HQ, New Home." Below is a schedule for activities titled, "Gather, Explore, Play."

Unfolded / flat map and brochure for Thursday. On the left side is an isometric map of the building, with a key that points to many different activities. On the right is the headline, "Enjoy around the world eats." Below is a breakdown of different meal locations and snack stations. Further below is a schedule for activities titled, "Gather, Explore, Play."

Below is a guide of where the crease lines fall on the folded map:

Unfolded / flat map and brochure for Thursday. A grid of red dotted lines lays over the top of the map, showing where the crease lines of the physical map would fall. On the left side is an isometric map of the building, with a key that points to many different activities. On the right is the headline, "Enjoy around the world eats." Below is a breakdown of different meal locations and snack stations. Further below is a schedule for activities titled, "Gather, Explore, Play."