Subway Sidekicks Sleeve

Overhead-angle photo of several footlong churros, cookies, and pretzels, as well as subway drinks and sandwiches surrounding a long, thin sleeve of brown paper that displays the text "Subway Sidekicks," "Footlong cookie," "footlong churro," and "footlong pretzel" in green and white ink.

 

 

I worked with the art director on the Jack Morton Subway team to design the paper sleeve that Subway Sidekicks are packaged in. Limited to a max of two colors, we decided to leverage the texture and color of the brown paper base,  and lean into a screen-printed visual direction.

 

Overhead-angle photo of several footlong Subway cookies surrounding a long, thin sleeve of brown paper that displays the text "Subway Sidekicks" in green and white ink.

Overhead-angle photo of several footlong churros surrounding a long, thin sleeve of brown paper that displays the text "Subway Sidekicks," "Footlong cookie," "footlong churro," and "footlong pretzel" in green and white ink.

Overhead-angle photo of several footlong pretzels surrounding a long, thin sleeve of brown paper that displays the text "footlong churro," and "footlong pretzel" in green and white ink.

Overhead-angle photo of a footlong cookie and footlong churro emerging from two long, thin sleeves of brown paper that display the text "Subway Sidekicks," "Footlong cookie," "footlong churro," "footlong pretzel," the phrase "every footlong deserves a sidekick," and the Subway, Auntie Anne's, and Cinnabon logos in green and white ink.