Al Benbow

designer // illustrator

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Friends of Dorothy

Design

Image of the Friends of Dorothy logo on a creme colored background, with a light blue sprinkle pattern to the right

 

 

Friends of Dorothy is a fictional organization run and staffed by LGBTQ staff members who connect with and act as mentors to LGBTQ homeless youth in Ohio, providing them with emotional support, directing them to appropriate resources, and giving them someone in their corner. 

For this project, I created a brand guide for the organization, as well as multiple touchpoints, including an Instagram, website, informational booklet, posters, and take-home activism kit.

Below are three pages from the brand guide, followed by multiple touchpoints.

friends of dorothy logo design page

friends of dorothy responsive logo design page

friends of dorothy info booklet inside

 

friends of dorothy website home page

friends of dorothy website volunteer page

 

friends of dorothy instagram feed mockup

friends of dorothy website contact us page

 

friends of dorothy instagram profile mockup

 

friends of dorothy bus stop poster mockup

 

friends of dorothy take home activism kit closed

friends of dorothy take home activism kit open

friends of dorothy take home activism kit content

 

Below are a few sketches of my initial logo designs and layouts for various touchpoints: 

friends of dorothy house logo sketch

friends of dorothy website sketch

friends of dorothy bird logo sketch

friends of dorothy informational booklet sketch

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