Friends of Dorothy is a fictional organization run and staffed by LGBTQ staff members who connect with and act as mentors to LGBTQ homeless youth in Ohio, providing them with emotional support, directing them to appropriate resources, and giving them someone in their corner.
For this project, I created a brand guide for the organization, as well as multiple touchpoints, including an Instagram, website, informational booklet, posters, and take-home activism kit.
Below are three pages from the brand guide, followed by multiple touchpoints.

Below are a few sketches of my initial logo designs and layouts for various touchpoints: