Al Benbow

designer // illustrator

Menu

Skip to content
  • Design
  • Motion
  • Illustration
  • Comics
  • About

Greenfield Plant Farm Rebrand

Design

image of the greenfield plant farm logo next to a green pattern of line-drawn different pollinators

 

 

This project is a prospective rebrand for Greenfield Plant Farm, which is a family-owned plant farm and nursery with locations in Anderson and Maineville, Ohio. In my rebrand, I chose to emphasize sustainable gardening in an effort to differentiate Greenfield Plant Farm from other family-owned plant farms and nurseries in the Cincinnati area.

Over the course of this project, I developed a brand guide for the company, as well as multiple touchpoints, including a stationery set, a new website design, and a sustainable gardening kit.

Below are a few pages from the brand guide, followed by multiple touchpoints:

greenfield plant farm brand guide cover

greenfield plant farm stationery system

mockup of the greenfield plant farm website home page

mockup of the greenfield plant farm website plants and products page

mockup of the greenfield plant farm website "our roots" page

mockup of the mobile version of the greenfield plant farm website

mockup of the greenfield plant farm wildflower mix seed packet

mockup of the greenfield plant farm sustainable gardening kit guide

mockup of the greenfield plant farm at-home composter

mockup of the greenfield plant farm sustainable gardening kit box

page of the greenfield plant farm guide that outlines the full sustainable gardening kit

Below are a few sketches of the initial logo design, as well as sketches for the website layout:

greenfield plant farm logo sketch

greenfield plant farm logo sketch 2

greenfield plant farm website sketch

Post navigation

← Illustration Library
Rocket Companies Box →
Proudly powered by WordPress | Theme: Illustratr by WordPress.com.