This project is a prospective rebrand for Greenfield Plant Farm, which is a family-owned plant farm and nursery with locations in Anderson and Maineville, Ohio. In my rebrand, I chose to emphasize sustainable gardening in an effort to differentiate Greenfield Plant Farm from other family-owned plant farms and nurseries in the Cincinnati area.
Over the course of this project, I developed a brand guide for the company, as well as multiple touchpoints, including a stationery set, a new website design, and a sustainable gardening kit.
Below are a few pages from the brand guide, followed by multiple touchpoints:
Below are a few sketches of the initial logo design, as well as sketches for the website layout:
