L.L.Bean approached Jack with the ask of designing the visual identity of their 2023 Northern Lights Celebration. My team created “Unwrap the Wonder,” an approach that utilizes elements of a pre-existing illustration (provided by L.L.Bean) to connect the wonder of the holidays to the shared joy of the outdoors. Design pieces included directional signage, a snow globe photo op, heated “warming benches,” around-the-world holiday kiosks, a map brochure (which featured peel-able L.L.Bean gift labels and stickers), and digital and social assets.

I owned design elements like the map brochure, the around-the-world holiday kiosks, the heated “warming benches,” and various signage.