Rockchella Cassette Tape

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photo of the cassette tape out of it's plastic casing, with a guitar and microphone and the word "rockchella" on it. Behind it is a postcard that contains the same illustrations and the headline "you're invited to rockchella" accompanied by body copy that explains the event.

 

 

During my internship with Rock Central, I developed a postcard and a cassette tape design that was distributed to all Rocket Companies interns as part of a National Intern Day gift box. In the design of both the information card and cassette tape packaging, I utilized established Rockchella branding in addition to illustrations that I developed specifically for this project, and presented multiple iterations to other Internship Experience designers and teammates to determine the final design.

photo of the cassette tape out of it's plastic casing, with a guitar and microphone and the word "rockchella" on it. Behind it is a postcard that contains the same illustrations and the headline "you're invited to rockchella" accompanied by body copy that explains the event.

photo of the cassette tape outside of its plastic case, with the plastic case sitting behind it. The plastic case contains an illustration of a guitar, a QR code, and the text "rockchella." The cassette tape contains the same illustration of a guitar, as well as a microphone and the text "rockchella."

photo of the cassette tape and postcard inside of the Rockchella themed box that interns received them in. The cassette tape is inside of its plastic casing, with a guitar and microphone and the word "rockchella" on it. Behind it is a postcard that contains the same illustrations and the headline "you're invited to rockchella" accompanied by body copy that explains the event.